8 Of The Top 20 TV Shows Right Now Are Netflix Originals - Forbes

A staggering 40% of the top 20 TV shows and series in the U.S. are produced, owned, and delivered on one network that isn’t available over the air or on standard cable TV and didn’t exist much more than two decades ago.

It’s Netflix, of course.

Based on number of shows watched in the second quarter of 2020, Netflix owned 31.5% of the streaming market, compared to 24.7% for Amazon Prime Video, according to data from Reelgood. Hulu owned 18.6%, while HBO and HBO Max combined came in at 5.2%.

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Recent entrant Disney+ appears to have surpassed HBO with 6.1%, and brand-new competitor Peacock isn’t yet in the rankings.

But the most interesting numbers show that Netflix’s original content strategy is having a massive impact. Shows like Ozark, Money Heist, Stranger Things, Dead to Me, and Space Force are among the top 20 most popular shows today.

Reelgood is a streaming aggregator, and this data come from about two million people who use its service. It’s not just for Netflix and Prime Video however; the service includes streaming options for traditionally cable channels like AMC, Animal Planet, ABC, A&E, BET, Bravo, TNT, and so on (see all the sources here).

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The data show that Netflix is not quite as strong in creating original content movies as it is in TV series or miniseries. Only two of the top 20 movies are Netflix originals: The Platform, and Extraction.

The top movie over the last three months?

Parasite, from Korea.

But much older movies are still incredibly popular. Inception was the second-most-watched movie, and it was released in 2010. And Shawshank Redemption, a classic favorite, was released in 1994.

Netflix actually gained a small amount of market share compared to Q1.

But Amazon Prime Video dropped significantly from 28.4% in Q1 to 24.7% in Q2. That suggests that Prime Video has a number of viewers who have access to the service because it is bundled with their Amazon Prime quick delivery account. They were perhaps exploring it more during the bulk of the lockdown months, but are going back to other platforms now.

HBO gained the most, with the addition of HBO Max, rising from just 2% to 5.2%.

Interestingly, while Apple TV+ doesn’t show up anywhere on the list of top competitors, a recent Apple original, Greyhound, shows up on Reelgood’s home page as the first-listed movie under “Popular Movies.” That suggests Apple is getting traction with its newly-refreshed original content push.

And it suggests that Greyhound, a World War II movie staring Tom Hanks, is a good movie — or at least popular. (For what it’s worth, I’ve watched it, and I highly recommend it.)

If there’s any bias in the data, despite the fact that there are hundreds of more traditional channels listed in Reelgood’s sources, it’s that streaming services are likely the primary focus of customers of a video streaming aggregator. So this list should be taken with a grain of salt.

Even so, however, it shows Netflix’s continued strength in a time of increasing competition.



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